
1985 · Embosograph Display, Chicago · for G. Heileman Brewing
The Story
Octagonal "neo-neon" light box for Colt 45 malt liquor, made by Embosograph Display Mfg. Co. of Chicago for the G. Heileman Brewing Co. of La Crosse, Wisconsin, and dated 1985 on the back plate. Red script, blue stripes, "Dynamite Taste" across the bottom. Plugs in and lights; one frosted 25-watt bulb behind the face, nothing exotic to keep running. Face is clean; the black surround shows light scuffs from thirty-odd years of bar duty. Pickup only. Hang it where the beer fridge is.
Maker
Embosograph Display Mfg. Co., Chicago, for G. Heileman Brewing Co.
Era
1985 (dated on back label)
Dimensions
~15–16 in. across, octagonal (est.)
Condition
Good — lights; light scuffs on surround. Local pickup only.
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